Final Press Release: Image Management

FOR IMMEDIATE RELEASE
Sept. 22, 2009

For: Burger Planet
Date: September 22, 2009
Contact: Margaret Sharrom
Phone: 467-343-7862
Address: 315 E. Winchester Street, Gary, IN 46738

Burger Planet promotes healthy eating
New menu items and Jayne Peterson join Burger Planet

GARY, IN- Burger Planet endorses healthy eating by adding lower-carbohydrate choices to their menu. Jayne Peterson, Opal Whitcomb’s fitness instructor, joined the Burger Planet team helping with the campaign on moderation and health. The new menu options go from white meat chicken breasts wrapped in lettuce to fruit packages.

Burger Planet’s CEO James E Muellenbach III said, “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles." The company plans on teaming their mascot, Corny the Clown, with Jayne Peterson for promotional activities and advertisements to provide a good example to children. Peterson and Corny will first appear in a television commercial together on May 14th.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Peterson. Burger Planet’s chefs and Peterson will work together to ensure the new offerings are as healthy as possible. Peterson will also develop tray liners that offer nutritional advice.



For more information feel free to contact me,

Michon Winget
Public relations specialist
Email: michon@wingetfamily.com
Phone: 801-809-5861
Address: 777 E. 1000 N. Apt. E4, Logan UT 84321

James E Mullenbach I founded the first Burger Planet in Indianapolis, Indiana in 1934. The company soon grew into the world’s largest Quick-service restaurant and now has over 8,900 franchises worldwide.

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